While some say content is the king, I must somehow disagree. Content may be the king, but it’s all about delivery. No matter how brilliant and useful may be your writing, for example, users visiting your blog won’t look for those Google ads placed in a corner, or somewhere below the copyright information. Even more, colors and placement of page elements may turn interesting content into boring one, but – usually – not the other way around, so instead of finding about what’s good and bad the hard way, it would be a good idea to do some A/B testing…
Since I told you about this, I will tell you about a free tool for quickly setting up A/B tests on your website, namely phpA/B. Covered by the terms of the Creative Commons License, phpA/B integrates automatically into Google Analytics and can be run in both trial and live mode. After all, going for live testing with a popular website can hurt your finances a lot, in some cases. 😐
Anyway, you shouldn’t worry about testing your work a bit, because phpA/B is able to automatically keep out search engine bots of your tests, allowing you to get some clean results and minimize risks. If you got “PHP version 5 or above, Google Analytics, and a thirst for knowledge,” you should go ahead and give phpA/B a try, don’t you think? Good luck! 😉
